UNDERSTANDING THE AUDIENCE

The Boxfish platform builds a connected map of any topic. All targeting variables within this conversational map are used to identify the Core audience - this is achieved using the Science of Semiotics. Semiotics is a model of linguistics which governs how humans understand meaning from content based on its context. It’s the workhorse that lies at the core of the platform.

Our patented methodology with Semiotics has made Boxfish absolute experts in understanding context.  We implicitly know the true meaning of any spoken word in digital conversations.  As an example, if someone mentions the word “Java” in a tweet, we understand if they mean Country, Code or Coffee. This has meaningful implications with finding the right, quality audience.

UNIQUE APPROACH

This approach is unique to Boxfish - we have a cross platform view of data - analysing Twitter convo’s to find insights into your audience that is driving exponential results across multiple platforms.

235% Lower CPA

A major SVOD brand has worked extensively with Boxfish who signed up to achieve a triple objective:

• Video View

• App Install

• Subscription via Credit Card

Boxfish results lowered average CPA for the brand on YouTube by 235%

800% Increase

An established SVOD brand worked exclusively with Boxfish for a YouTube effort to promote their first two original content series.

• Custom Audiences prepared

• $50k per day @ $0.04 CPV

• 26% VTR

Boxfish results increased original content views by 800%

4x Engagement

A Top 4 broadcast TV network tested traditional TV targeting on Twitter against Boxfish data in a head-to-head.

• 4.7X more engagements

• 3X impressions

• 66% higher ER

• 370% efficienCY

Boxfish methodology on Twitter produces 3X addressable impressions at CPE / CPV benchmarks that are 50% lower than customer averages