HOW IT WORKS
UNDERSTANDING THE AUDIENCE
The Boxfish platform builds a connected map of any topic. All targeting variables within this conversational map are used to identify the Core audience - this is achieved using the Science of Semiotics. Semiotics is a model of linguistics which governs how humans understand meaning from content based on its context. It’s the workhorse that lies at the core of the platform.
Our patented methodology with Semiotics has made Boxfish absolute experts in understanding context. We implicitly know the true meaning of any spoken word in digital conversations. As an example, if someone mentions the word “Java” in a tweet, we understand if they mean Country, Code or Coffee. This has meaningful implications with finding the right, quality audience.
This approach is unique to Boxfish - we have a cross platform view of data - analysing Twitter convo’s to find insights into your audience that is driving exponential results across multiple platforms.